Like with anything to be added in Saleboat, adding a Prospect begins by pressing the Plus Button.

Select New Prospect. You will then be presented with this screen. 

Here, you will need to fill in all of the compulsory information. Every field is compulsory, except for the Industry field, which is the only optional field.
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The Heat Status can be changed by sliding your finger across the flames in order to correctly adjust the status from Cool all the way to Sizzling.
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Don't forget to press CREATE once you've filled everything in.
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You will  now find the Prospect under your Prospect List.