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Total opportunity is the value that you attach to the Client that will be based on a range of factors. The number will determine where this particular Lead fits when you Sort and Filter your Leads and how much effort you should be putting in to convert them to a Prospect, but ultimately, a Client.
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The Total Opportunity is a value that can be assigned to the Lead upon creation or once you've called or met with someone who is able to give you more accurate figures.